Hi,
Here I have coded for merging the same Column values of Gridview While comparing with the Next Column. Everything is fine, when there is lot of records Paging should be enabled for the Grid. For the merged Gridview Same First column data cannot be divided across the pages so we can’t enable default paging of setting some default value for paging, have written some manual paging to come across the all the problems. Find the code below. Merging the Column cells of same value in Gridview

Output Preview :
Merged Gridview paging
Database Structure :
ASPX CODE:


<html>
<head runat="server">
    <title>Copyright @ Fourthbottle</title>
</head>
<body>
    <form id="form1" runat="server">
    <div>
        <table width="100%">
            <tr>
                <td align="center">
<asp:GridView ID="grd_popup_details" runat="server" HeaderStyle-BackColor="LightBlue"  AutoGenerateColumns="false" OnRowDataBound="grd_popup_details_RowDataBound">
<Columns>
<asp:BoundField HeaderText="Mobile Brand" ItemStyle-Width="90px" DataField="Brand" />
<asp:BoundField HeaderText="Model" ItemStyle-Width="90px" DataField="Model" />
<asp:BoundField HeaderText="Retail Price" ItemStyle-Width="90px" DataField="Price" />
<asp:BoundField HeaderText="Color" ItemStyle-Width="90px" DataField="Color" />
</Columns>
</asp:GridView>
<br />
<asp:PlaceHolder ID="phlinkbtns" runat="server"></asp:PlaceHolder>
                </td>
            </tr>
        </table>
        <asp:HiddenField ID="hdnpagecount" runat="server" />
        <asp:Label ID="lblstatus" ClientIDMode="Static" runat="server"></asp:Label>
    </div>
    </form>
</body>
</html>


C# CODE:

using System;
using System.Collections.Generic;
using System.Linq;
using System.Web;
using System.Web.UI;
using System.Web.UI.WebControls;
using System.Data;
using System.Data.SqlClient;

namespace GRD_Merge_Paging
{
    public partial class MobileDeatail : System.Web.UI.Page
    {
        DataTable dt = new DataTable();
        SqlConnection con = new SqlConnection("Connection String");
        /*Adding Rownumber column for the selected rows */
        string Query1 = "select  row_number() over(order by Brand) as Rownumber, Brand ,Model,Price, Color FROM Table1 order by Brand";
        int PageNum = 1;
        int PagSize = 7;/* to change minimum page Size change here */
        int diff = 0;
        int i = 0;
        string Curr = "";
        string Nxt = "";
              
        protected void Page_Load(object sender, EventArgs e)
        {
            if (!IsPostBack)
            {
                /* calls for the First time When page loaded */
                InitialBindingGrid();
            }
            else
            {
                /* Creating the link button control and its click events for paging*/
                CreateControl();
            }
        }
        /* First time when page loads*/
        protected void InitialBindingGrid()
        {
            con.Open();
            Dictionary<int, int> DctPaging = new Dictionary<int, int>();
            SqlDataAdapter da1 = new SqlDataAdapter(Query1, con);
            try
            {
                da1.Fill(dt);
                con.Close();

                if (dt.Rows.Count > 0)
                {
                    if (dt.Rows.Count > PagSize)
                    {
                        for (i = PagSize; i <= dt.Rows.Count; i++)
                        {
                            Curr = dt.Rows[i - 1]["Brand"].ToString();
                            if (i < dt.Rows.Count)
                            {
                                Nxt = dt.Rows[i]["Brand"].ToString();
                                diff = dt.Rows.Count - i;
                                if (Curr != Nxt)
                                {
                                    DctPaging.Add(PageNum, i);
                                    PageNum = PageNum + 1;
                                    i = i + PagSize;
                                    if (i >= dt.Rows.Count)
                                    {
                                        DctPaging.Add(PageNum, i);
                                        break;
                                    }
                                }
                            }
                           else
                          {
                              DctPaging.Add(PageNum, i);
                              break;
                          }
                      }
                      hdnpagecount.Value = DctPaging.Count.ToString();
                      CreateControl();
                      DataTable dtw = new DataTable();
                      dtw.Columns.Add("Rownumber");
                      dtw.Columns.Add("Brand");
                      dtw.Columns.Add("Model");
                      dtw.Columns.Add("Price");
                      dtw.Columns.Add("Color");
                      int Startval = 0;
                      int Lastval = DctPaging[1];
                      DataRow[] Pagerows;
                  Pagerows=dt.Select("Rownumber >"+Startval+" and Rownumber <="+Lastval);
                      foreach (DataRow row in Pagerows)
                      {
                         dtw.ImportRow(row);
                      }
                      grd_popup_details.DataSource = dtw;
                      grd_popup_details.DataBind();
                    }
                    else
                    {
                        grd_popup_details.DataSource = dt;
                        grd_popup_details.DataBind();
                    }
                }
                else
                {
                    lblstatus.Text = "No records found for Department Sync";
                }
            }
            catch (Exception es)
            {
                lblstatus.Text = es.Message;
            }
        }

        /* When paging is performed*/
        protected void BindGridview(int pagenumb)
        {
            SqlDataAdapter da1 = new SqlDataAdapter(Query1, con);
            Dictionary<int, int> DctPaging = new Dictionary<int, int>();
            try
            {
                da1.Fill(dt);

                for (i = PagSize; i <= dt.Rows.Count; i++)
                {
                    Curr = dt.Rows[i - 1]["Brand"].ToString();
                    if (i < dt.Rows.Count)
                    {
                        Nxt = dt.Rows[i]["Brand"].ToString();
                        diff = dt.Rows.Count - i;
                        if (Curr != Nxt)
                        {
                            DctPaging.Add(PageNum, i);
                            PageNum = PageNum + 1;
                            i = i + PagSize;
                            if (i >= dt.Rows.Count)
                            {
                                DctPaging.Add(PageNum, dt.Rows.Count);
                                break;
                            }
                        }
                    }
                   else
                   {
                      DctPaging.Add(PageNum, dt.Rows.Count);
                      break;
                   }
               }
               hdnpagecount.Value = DctPaging.Count.ToString();
               DataTable dtw = new DataTable();
               dtw.Columns.Add("Rownumber");
               dtw.Columns.Add("Brand");
               dtw.Columns.Add("Model");
               dtw.Columns.Add("Price");
               dtw.Columns.Add("Color");
               if (pagenumb != 1)
               {
                 int Startval = DctPaging[pagenumb - 1];
                 int Lastval = DctPaging[pagenumb];
                 DataRow[] Pagerows;
                Pagerows=dt.Select("Rownumber >"+Startval+" and Rownumber <="+Lastval);
                 foreach (DataRow row in Pagerows)
                 {
                    dtw.ImportRow(row);
                 }
                 grd_popup_details.DataSource = dtw;
                 grd_popup_details.DataBind();
               }
               else
               {

                  int Startval = 0;
                  int Lastval = DctPaging[pagenumb];
                  DataRow[] Pagerows;
                  Pagerows=dt.Select("Rownumber >"+Startval+" and Rownumber <="+Lastval);
                  foreach (DataRow row in Pagerows)
                  {
                      dtw.ImportRow(row);
                  }
                  grd_popup_details.DataSource = dtw;
                  grd_popup_details.DataBind();
              }

                con.Close();
            }
            catch (Exception es)
            {
                lblstatus.Text = es.Message.ToString();
            }
        }

        /* creating pagenumbers for paging*/
        private void CreateControl()
        {
            if (hdnpagecount.Value != "")
            {
                for (int i = 1; i <= Convert.ToInt32(hdnpagecount.Value); i++)
                {
                    LinkButton lb = new LinkButton();
                    lb.Style.Add("text-decoration", "none");
                    lb.Text = Convert.ToString(i) + " ";
                    lb.ID = Convert.ToString(i);
                    lb.CommandArgument = Convert.ToString(i);
                    lb.CommandName = Convert.ToString(i);
                    lb.Command += new CommandEventHandler(lb_Click);
                    phlinkbtns.Controls.Add(lb);
                    lb.ForeColor = System.Drawing.Color.Teal;

                }
            }
        }

        /* clickevent for the paging */
        protected void lb_Click(object sender, CommandEventArgs e)
        {
            LinkButton lnk = sender as LinkButton;
            lnk.Style.Add("text-decoration", "none");
            lnk.ForeColor = System.Drawing.Color.Chocolate;
            BindGridview(Convert.ToInt32(e.CommandArgument));
          
        }

        /* Merging the Same value Records*/
      protected void grd_popup_details_RowDataBound(object sender, GridViewRowEventArgs e)
        {
            int RowSpan = 2;
            for (int i = grd_popup_details.Rows.Count-2; i >= 0; i--)
            {
                GridViewRow currRow = grd_popup_details.Rows[i];
                GridViewRow prevRow = grd_popup_details.Rows[i+1];
                if (currRow.Cells[0].Text == prevRow.Cells[0].Text)
                {
                    currRow.Cells[0].RowSpan = RowSpan;
                    prevRow.Cells[0].Visible = false;
                    RowSpan += 1;
                }
                else
                {
                    RowSpan = 2;
                }
            }
        }
    }
}